Whether it’s his high-intensity, acrobatic play on the basketball court or his signature fashion sense off it, Oklahoma City Thunder superstar Russell Westbrook as never been shy about showing off his game. And although he’s sidelined for the remainder of the NBA Playoffs following knee surgery, Champs Sports and the Jordan brand are standing behind Westbrook by featuring him in a new advertising campaign.
The 30-second television commercial serves as the centerpiece for the campaign. It centers on a high school basketball player picking up the latest Jordan brand gear at a Champs Sports store. Once he dons fresh apparel featuring the iconic Jumpman logo, the teen looks into a mirror and sees Westbrook staring back. Through several fast-paced sequences that follow, the player morphs into Westbrook while driving to the basket in practice, leading his basketball team in a pre-game ritual and hoisting a state championship banner in front of hundreds of applauding classmates. At the end, the player spots Westbrook roaming the halls of his school and gives him a nod as a show of respect.
The spot will debut online through digital media placements appearing on the sites of key sports and lifestyle media partners beginning May 15. It will begin airing in cinema May 17 and on network and cable TV broadcasts, including the NBA Conference Finals, starting May 20.
The commercial was filmed at Putnam City High School on April 2.