The Daily Ardmoreite
  • Ardmore man's car featured in magazine

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  • When Arturo Quesada hits the road in his 1950 Ford Shoebox, he has become accustomed to turning heads. And thanks to Rod & Custom magazine, he has gained national recognition.
    Quesada’s car will be featured in the August 2014 edition of the magazine, complete with photo layout. It is part of the realization of a dream to rebuild a classic automobile.
    “I have always loved custom cars and low riders,” he said. “I specifically wanted a 1949 to 1951 Shoebox Ford.”
    In the words of Quesada, he got lucky.
    Originally from California, he moved to Ardmore in 2008. His father still lives in California and found the car in his neighborhood, hidden in the garage of a former NFL player.
    “My dad found the car in the garage of his neighbor, Zeke Moreno,” Quesada said. “I got really lucky on that one. It was sitting in a garage underneath boxes.”
    The car was shipped to Ardmore in 2009 setting the stage for a project that lasted more than a year and half. Quesada said the effort to customize the car was made easier with the amount of work that was able to take place in Ardmore. He highlighted the work of Chris Frasher, Steve Douglas and Kim Speiring, along with Bill and Dan Summers.
    Work was also done in Oklahoma City, Kansas City and California, allowing for a final product that exceeded Quesada’s expectations.
    “I was aiming to make it a traditional ’50s custom, and I think I achieved that style,” he said. “It was great, with a lot of the community being able to do it here.”
    Quesada was also quick to thank his wife Ericka for her support, which men realize when it comes to their toys is a huge factor.
    Quesada said the car runs great, hitting 70 down the highway, and he receives plenty of attention driving down the road. The attention has extended to car shows where the car has brought home a number of awards. It was at a show in either Austin or Kansas that the car was seen by Tim Sutton, who wanted to shoot the car for Rod & Custom.
    “In the car world, he is very well known,” Quesada said. “He flew out from San Diego, and we did the shoot in Oklahoma City.”
    With his first successful customized vehicle under his belt, Quesada is ready to move forward and begin another project.
    “I’m ready to build another one,” he said. “This time, I want a tail dragger, a pre-World War II car. That is the next goal.”
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