Most of us care about doing our jobs well, and about the relationships we have with clients and coworkers. But author Jon Gordon says your actions might be sending the opposite message. The good news is that the more you care (and show you do), the more you stand out in a world where many don’t. Caring is great for business. The even better news is that by making, say, one percent more effort and paying attention to the little things, you can transform your relationships and see your overall success skyrocket.
Here, Gordon spotlights something you unknowingly do that tell others, “I don’t care.”
You “hand off” customers to an employee and never personally contact them again. Sure, if you’re the owner of the company or the leader of a team, you can’t personally take care of every single client’s needs. But you can call or email each of them from time to time to let them know they’re still getting your attention. This is especially important if you conducted the initial meetings or signed a contract with a certain client.
“In my business, I make it a priority to respond personally to readers who ask me questions via email, Facebook, and Twitter,” Gordon shares. “While I could hand these tasks off to members of my staff, I truly do appreciate that readers care enough to take the time to contact me—and by engaging with them individually, I am showing them that I care, too.”