Profiles in industry — W-W trailers, Madill

Doc’s stock-in-trade

Photos

Phil Banker

H.G. “Doc” Watkins opens a stock trailer to show the inside at his plant in Madill on Thurs­day.

  

Yellow Pages

By Phil Banker, Staff Writer
Posted Jun 14, 2010 @ 08:59 AM
Last update Jun 15, 2010 @ 10:27 AM
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H.G. “Doc” Watkins has been making trailers for al­most half a century, and will celebrate his 50th year in the business next month.


In the time he’s been building trailers at his plant in Madill, he’s watched his business grow along with the public’s desire for stock trailers, as well as the aver­age size of the trailers them­selves.


“When I started, 16-foot was a large trailer,” he said. “Now, 24-foot is about aver­age.”


Before breaking onto the stock trailer scene, Watkins said he built 26 miles of in­terstate highway fencing. He realized that field was lu­crative, but would keep him away from home more than he’d like.


“I had a small ranching op­eration at that time,” he said. “I was hunting for something that would subsidize my ranching.”


The prevalence of stock trailers exploded in the years since Watkins set up shop. He speculated when he began his operation, there might have been three stock trailers in all of Marshall County. Now, he said there’s over 300.


“Nowadays it’s not convinc­ing someone he needs a stock trailer, it’s convincing him he needs yours,” he said.


The company sells trail­ers across the United States and throughout the world, including Brazil, Germany, and even two trailers to Aus­tralia.

 

“The freight was more ex­pensive than the trailers,” he said.

 

WHO WORKS THERE
 

 

When he began, Wat­kins said it was just him and one more hand work­ing. The plant expanded to 250 employees at its peak of production, but now em­ploys 78 welders, painters, sheet metal workers and trim hands.

 

He said the hardest thing is keeping good weld­ers on staff, especially alu­minum welders, because of the high amount of manu­facturing in the area.
 

 

WHY MADILL?
 

 

Watkins, a third-genera­tion Marshall County resi­dent, said his family has been a fixture in the area since after the Civil War, and doesn’t plan on chang­ing that any time soon.

 

“I’ve been in the cattle business since I was 16 years old, on my own,” he said. “There’s always been some of us raising cattle east of Madill.”
 

 

PLANS FOR THE FU­TURE
 

 

As the company’s 50th anniversary approaches, Watkins said he wonders why he hasn’t retired yet.

 

“I wonder why I’m still working,” he said.

 

He said plans for future growth are uncertain due to market conditions.

 

“With the economy the way it is, we’re lucky to be working what we’ve got,” he said.

 

He hopes an economic upswing will improve business enough to allow for more workers.

 

“I’ve got a lot of places we could work more hands, if the market would tell us it’s necessary,” he said.
 

 

Phil Banker 221-6542

H.G. “Doc” Watkins has been making trailers for al­most half a century, and will celebrate his 50th year in the business next month.


In the time he’s been building trailers at his plant in Madill, he’s watched his business grow along with the public’s desire for stock trailers, as well as the aver­age size of the trailers them­selves.


“When I started, 16-foot was a large trailer,” he said. “Now, 24-foot is about aver­age.”


Before breaking onto the stock trailer scene, Watkins said he built 26 miles of in­terstate highway fencing. He realized that field was lu­crative, but would keep him away from home more than he’d like.


“I had a small ranching op­eration at that time,” he said. “I was hunting for something that would subsidize my ranching.”


The prevalence of stock trailers exploded in the years since Watkins set up shop. He speculated when he began his operation, there might have been three stock trailers in all of Marshall County. Now, he said there’s over 300.


“Nowadays it’s not convinc­ing someone he needs a stock trailer, it’s convincing him he needs yours,” he said.


The company sells trail­ers across the United States and throughout the world, including Brazil, Germany, and even two trailers to Aus­tralia.

 

“The freight was more ex­pensive than the trailers,” he said.

 

WHO WORKS THERE
 

 

When he began, Wat­kins said it was just him and one more hand work­ing. The plant expanded to 250 employees at its peak of production, but now em­ploys 78 welders, painters, sheet metal workers and trim hands.

 

He said the hardest thing is keeping good weld­ers on staff, especially alu­minum welders, because of the high amount of manu­facturing in the area.
 

 

WHY MADILL?
 

 

Watkins, a third-genera­tion Marshall County resi­dent, said his family has been a fixture in the area since after the Civil War, and doesn’t plan on chang­ing that any time soon.

 

“I’ve been in the cattle business since I was 16 years old, on my own,” he said. “There’s always been some of us raising cattle east of Madill.”
 

 

PLANS FOR THE FU­TURE
 

 

As the company’s 50th anniversary approaches, Watkins said he wonders why he hasn’t retired yet.

 

“I wonder why I’m still working,” he said.

 

He said plans for future growth are uncertain due to market conditions.

 

“With the economy the way it is, we’re lucky to be working what we’ve got,” he said.

 

He hopes an economic upswing will improve business enough to allow for more workers.

 

“I’ve got a lot of places we could work more hands, if the market would tell us it’s necessary,” he said.
 

 

Phil Banker 221-6542

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