The Ardmore Main Street Authority is stowing extra presents under the tree for this year’s Small Business Saturday — for nearly an entire month, in fact.
Local businesses are participating in Holly Jolly Shopping Days. Beginning on Friday, Nov. 24 through Saturday, Dec. 16, customers who purchase $20 in any participating business can be entered into a drawing for $1,000, $750 or $500 in store credit to be used at participating businesses.
AMSA General Manager Jeff DiMiceli said this event will coincide with special deals independently offered in downtown businesses. An annual day and beyond highlighting local, small businesses is advantageous for the city’s development because money collected by local vendors goes back into the community, DiMiceli said.
 “By shopping local, you support your friends, neighbors and people who are invested in Ardmore,” DiMiceli said.
Owner of Stranger Than Fiction Books Plus Irene Logue is one owner who chose to participate this year. The Holly Jolly Shopping Days required a $100 buy-in, DiMiceli said, in order to fund the grand prizes.
Logue said in years past she hasn’t really seen much of a surge on Small Business Saturday compared to normal days. But with the special event to run through the first half of December, she hopes this year will prove more lucrative than ever before.
“Last year, I didn’t have much of a response,” Logue said. “I didn’t know if I was going to do it this year or not, but I decided I’d try it again.”
Conversely, owner of The Rage clothing store Chris Peters said Small Business Saturday has proven to be a catalyst for growth.
“There have been hundreds before,” Peters said. “There’s hardly been any room to walk.”
Shops like The Rage and Stranger Than Fiction will offer special deals for Small Business Saturday and throughout the Holly Jolly Shopping Days. The Main Street
Authority hopes the extended recognition of local businesses will further encourage people to veer from high-traffic areas to downtown.
“Ardmore has such an incredible bunch of downtown businesses, boutiques, restaurants, and what we want we want people to do is just to come and try them,” DiMiceli said. “See what you think, you won’t be disappointed. People won’t be disappointed.”