After months of behind the scenes work and preparations, the Ardmore Development Authority has unveiled their upgraded website. The former website was designed 10 years ago and had multiple user interface issues as Director of Marketing and Industry Relations Andrea Anderson explained.

“The new ADA site is much more streamlined when compared to our previous page,” Anderson said. “Everything you need is basically linked on the first page, and if you do need to find something else it should just be one or two clicks. The new page also comes optimized for smart phones and tablets, while the previous page was ‘mobile friendly.’ So the new site works on a cell phone just like it does on a desktop.”

Anderson went on to explain why this versatility across devices is crucial.

“The website is geared to site selectors - corporate workers whose job it is to find communities and locations for their clients,” Anderson said.

These clients are generally companies and the site selectors often use their phones and tablets while in the field.

“The website basically contains anything a site selector would need to know about Ardmore — everything from population demographics to available properties and buildings,” Anderson said, adding that the community information is imperative because companies are really looking for a place where they can become a part of the community.

Even life-long Ardmoreites can find the site useful as it contains information about the city’s demographics, workforce, educational facilities and property available for industrial and commercial use. Anderson finds this final category to be particularly exciting.

“One really nice feature is that if you’re a private citizen and you have a piece of commercially zoned property or an office building for sale, you can go in and load it yourself,” Anderson said. “All I have to do is to go in and approve the listing.”

She then pointed out that the real estate community has been particularly receptive to this innovation because it gives them another platform to display their commercial and industrial properties currently for sale.

“We really just wanted to make the new site a as user friendly as possible, and I think we did,” Anderson said. To checkout the site for yourself visit www.ardmoredevelopment.com.