United Way of South Central Oklahoma kicked off its 2019 campaign on Monday morning. The goal for this year’s campaign is $875,000. After all the money is collected, the funds will be distributed to the 37 United Way partner agencies in the Ardmore area, with 99 cents out of every dollar staying in Southern Oklahoma.

Mayor John Moore summed up the organization’s mission when he proclaimed the day to be the official United Way campaign kickoff day in the City of Ardmore.

“The United Way of South Central Oklahoma supports partner agencies that provide human care services, emergency aid, recreational facilities, educational opportunities, referral services and personal counseling to both youth and adults in the hope that all citizens enjoy healthy meaningful lives. United Way advances the common good by creating opportunities for better lives for everyone and United Way focuses on education, income and health which are the building blocks for a good quality of life because we all win when a child succeeds in school, when families are financially stable, and when people are in good health,” Moore said. “It takes every part of the community to supply the passion, expertise and resources needed to create lasting change for the better.”

To make the campaign kickoff extra special the Be Blue girls from United Way partner agency Restoring Lives were on hand to talk about how the program has helped their lives. Shenita Jones, founder of Restoring Lives, said Be Blue stands for “beautiful, loving, unique and exceptional,” and is a mentorship program for girls in kindergarten through fifth grade. 

“We work on self control. We work on giving back to the community. We work on them being confident. We work on learning how to socialize and character building,” Jones said. She added they achieve these goals through group activities and field trips the girls take to broaden their experiences.

Another special aspect of this campaign is that campaign materials such as brochures, flyers and posters were designed by graphic students at Southern Tech.